Shortly earlier than I took over the corporate as CEO Pure Golf launched its first new line of Irons in practically 4 years – the ST Hybrids, now known as the True Blues. In August, I lead the group that acquired Pure Golf. On the time of the acquisition, the administration workforce I used to be main felt just like the Pure Golf membership line was good and that our new workforce may get on board and improve the merchandise step by step over the approaching years looking for excellence.
Inside thirty days underneath new possession we determined to go full velocity forward on reinventing Pure Golf’s total membership line, from Driver, to Irons, to Putters, to Fairway Woods all with a purpose of providing you large high quality merchandise befitting the gamers of one of the best swing in golf, the Pure Golf Single Aircraft Swing. Gradual enhancement was not going to work. The corporate purpose was to not be the largest, however merely to pursue the purpose to be one of the best firm in golf.
No Extra Beryllium Copper
The change was a lot quicker than deliberate each due to issues on the foundry that casts our heads, and marketing strategy alternatives that demanded that we do extra, higher and quicker than most different golf corporations, particularly corporations of our dimension.
Pure Golf has received many awards by means of the years for membership designs, and several other of the award winners had been forged of a technically difficult materials known as Beryllium Copper – a mushy dense steel with nice appears to be like and higher efficiency traits. The Fairway Woods, the PLUS Membership Hybrids and even Pure Golf’s wedges had been made out of this steel alloy. Beryllium copper had come underneath new governmental laws and the foundries had been discontinuing casting in Beryllium Copper. We had 4 months to revamp and exchange a 3rd of the merchandise we had been promoting.
Resolution – All New ST 110 Fairway Woods and Moe Signature Wedges
We charged head membership designer Bob Lukasiewicz to set to work on alternative designs for all of those golf equipment. Using profitable innovation of the Skinny Face Expertise within the ST 110 Irons, Bob mixed design components of the a number of award profitable Beryllium Copper Fairway Woods with skinny face stainless to create a basic pear formed fairway wooden for golfers of all skills.
Pure Golf has supplied a greater participant’s wedge, however by no means in solid metal with spin milled face for the last word in ball management. In improvement exams the alternative to the Beryllium Copper wedges carried out so nicely that the golf equipment had been named in honor of Moe Norman as the primary in a brand new signature sequence of golf equipment. Search for extra for higher gamers sooner or later.
Alternative – Extra Golf equipment for Extra Golfers
In our strategic planning classes we noticed alternatives that aren’t accessible to different golf membership corporations. Most membership corporations are focused on promoting both {custom} constructed, high-end, high-priced golf equipment or promoting decrease high quality, mass marketed, off the shelf golf equipment. Pure Golf philosophy is that golfers should at all times play with high quality gear if they’re going to take pleasure in success on the course, however we acknowledged that not all golfers are in a position to afford the last word in high quality golf golf equipment.
Furthermore, with Pure Golf’s mission to develop the sport and assist to deliver new folks into golf, a excessive priced set of golf equipment just isn’t often acceptable buy for a newbie. However, they want one thing a complete lot higher than Dad’s previous metal irons and persimmon woods or a $199 set of irons and woods from the native low cost retailer.
Sizzling Peppers – High quality Enjoyable for Novice Golfers
Extra work for Bob and his workforce – designing a top quality set of irons and woods that will be semi-custom match, and could possibly be adjusted for lie angle when wanted at an inexpensive worth.
Modeled on the unique Pipeline irons and woods, Bob and his design workforce diminished and adjusted the load and helped to drive down manufacturing prices to supply Pure Golfers an inexpensive line of golf equipment that would offer sport enchancment for the novice golfer, however playability for golfers to mid-handicap ranges. 17-4 Metal permits for adjustable lie angles for higher match whereas sustaining an inexpensive worth level in a top quality materials.
Enhancements All Throughout the Line
Pure Golf has made a complete dedication to offering high quality golf equipment for golfers of all skills and all monetary means, with out compromising high quality. Among the different golf equipment which have been enhanced, redesigned or modified embody:
* ST 110 Irons – now accessible in Premier Model with GrafalloyTM Shafts
* New, Improved Pure Groove Mallet Putter with Comfortable Sq. Grip (possibly this may exchange my unique Mallet Factor Putter)
* Up to date Moe Norman Sand Wedge – now named “Sandy”
* ST 460 Hammer Driver – with hotter titanium face and Professional- Launch Grafalloy(TM) Shaft
* New Assembled in USA Golf Luggage are right here now – logoed with Pure Golf
* New Pure Golf logoed prime quality shirts from Forward shall be right here within the subsequent thirty days too.
It’s not simply what however how… It’s Time to Deal with the Buyer Proper
Pure Golf felt it was time to take the lead within the golf business in buyer care. With all Pure Golf’s new golf equipment coming to market and with the agency’s popularity on the road a transparent assertion of integrity in gross sales and pricing wanted to be made. In weeks and months of dialogue Pure Golf formulated the 30-60-90-Lifetime Assure Coverage that prices a us little extra however means that you can purchase with confidence, and to ensure you play your finest golf and love Pure Golf.
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